in an ABSOLUT world

Now that I've recovered from my hangover due to spending too much time at Jessica Rosenblum's party on Wednesday (THANK YOU JESSICA FOR A GREAT TIME!!!) I bring you a blog that has to do with an alcohol sponsor (yeah, that makes sense!)

I'm sure you have all seen the BE KANYE commercials (online or really late on TV) or the ads (on the train). Well, here's part two of the installment...

WEST-WARD Movements

A favorite of many, the savior of hip-hop (hey, Nas said it in COMPLEX Magazine, I'm just a reporter here) and Mr. Never Down on Himself, Kanye West is in the news again. Not to worry though, as he shows he humanitarian side working with Nike at the end of August. Of course he had to put his own spin on the message... or else it just wouldn't be 'Ye.

Here's what this is all about:

Music takes center stage on the heels of the official registration opening for the Nike+ Human Race, the world’s biggest one-day running event taking place on August 31, 2008. The race brings together the power of sport and music to inspire and connect runners from every corner of the planet. Participants in this unprecedented event will experience an exclusive music performance by some of today’s top artists in each of the 25 designated race cities. In Los Angeles, nine-time Grammy Award winning artist Kanye West will headline the run’s post race concert for the grand finale of the 25-city Nike+ Human Race. Runners will take to the streets passing the city’s most famous landmarks before ending at the LA Coliseum to see West take the stage.