COME {Mc}FLY WITH ME!

News from the Swoosh:

The Hyperdunk, designed by Nike creative director Eric Avar, is one of the lightest and most innovative basketball footwear products Nike has ever produced. Debuting on the feet of Nike athlete Kobe Bryant on April 10th, the Hyperdunk will hit retail outlets in the US on July 27th.

While designing the Hyperdunk shoe, Avar took design inspiration from a Nike concept shoe created in the late 80’s for movie character Marty McFly [played by Michael J Fox] in the film Back to the Future II. Looking at the Hyperdunk’s overall shape, distinctive heel counter and midsole, these features all hearken back to this original concept shoe.

As part of the launch, Nike will introduce limited colorways leading up to the retail debut of the Hyperdunk. One of those limited products is the Hyperdunk 2015.

The Hyperdunk 2015 will continue this tribute to the original concept shoe by borrowing some of the iconic coloring that made the shoes so striking. The upper of the Hyperdunk 2015 features the same matte grey and white colors that appeared on the original. It also features the grey and teal speckled midsole that jumped off Marty McFly’s original footwear, as well as glow in the dark panels that give the shoe a futuristic feel.

Additionally the Hyperdunk 2015 will feature call outs to the film including graphics from McFly’s hover board on the sock liner and a few more subtle references for people to discover on their own.

Consumers will be able to find the Hyperdunk 2015 at Nike House of Hoops (in NYC) as well as Niketown and other select Nike retailers.

Here's the funny thing about the McFLYS --

The ad campaign... (give it a few seconds, it'll load and it's worth the wait!)



Nike's done it again... they've found a way to reach their audience with what they call the lightest basketball shoe EVER. And let's face it, the only reason we still watch basketball is to see people get banged on. Remember this?



and it's already the OFFICIAL show of the US Olympic basketball team, Kobe... (lol)

Yes, Kobe wears the McFlys.

let's see how the sales do...

HOT GIRLS, COOL GUYS

Pure genius.

Understandably, some may be upset by this campaign. However, if it don't apply let it fly...

From the offices of MEE, Mr. Viral Campaign, the King of Cultural Licensing and all-around COOL GUY, Marc Ecko has headed a new push for the rhino (b/k/a known as Ecko Unlimited) with ecko:manufacturing. The smarts behind this are so simple! Show a bunch of scantily clad, attractive women to guys between the ages of 14 and 24 and convince these guys that the clothes are being made by these women. How do you convince guys of this, tell em that's what happened. At that point guys really don't care whether it's true or not, just show more of the women! (Sorry I had a moment there...)

Plus, to add more fuel to the fire (and probably to piss off the haters some more) take things a step further and do something like this (click here. Whether this actually happened or not, it breeds more publicity), a job discrimination letter from a "morbidly unattractive" (that's a direct quote) individual; or even a job posting for a "Zipper Tester." (Personally, I find this hilarious).

So, this will be the first in a long line of kudos for Mr. Ecko who tagged up Air Force One, put an asterisk on Barry Bonds' 756th homerun ball and set up to open a huge store in Times Square (HURRY UP WITH THAT ALREADY MAN!!!).

Come on IN!

WELCOME!

It's summer in NYC and you are now ready to experience the random rants of an undercover socialite (not sociopath... just thought that should be straightened out).

It is here where you have a chance to hear about some interesting things in our culture. Posts in here can be informational, satirical, comical, inspirational and possibly downright silly, but the point here is to essentially share thoughts over the internet (a.k.a. the new meeting system).

So, once again, WELCOME, get comfortable and stay tuned...

You never know when a new post will show up, but I will sure to keep you entertained in my own way.