HOT GIRLS, COOL GUYS

Pure genius.

Understandably, some may be upset by this campaign. However, if it don't apply let it fly...

From the offices of MEE, Mr. Viral Campaign, the King of Cultural Licensing and all-around COOL GUY, Marc Ecko has headed a new push for the rhino (b/k/a known as Ecko Unlimited) with ecko:manufacturing. The smarts behind this are so simple! Show a bunch of scantily clad, attractive women to guys between the ages of 14 and 24 and convince these guys that the clothes are being made by these women. How do you convince guys of this, tell em that's what happened. At that point guys really don't care whether it's true or not, just show more of the women! (Sorry I had a moment there...)

Plus, to add more fuel to the fire (and probably to piss off the haters some more) take things a step further and do something like this (click here. Whether this actually happened or not, it breeds more publicity), a job discrimination letter from a "morbidly unattractive" (that's a direct quote) individual; or even a job posting for a "Zipper Tester." (Personally, I find this hilarious).

So, this will be the first in a long line of kudos for Mr. Ecko who tagged up Air Force One, put an asterisk on Barry Bonds' 756th homerun ball and set up to open a huge store in Times Square (HURRY UP WITH THAT ALREADY MAN!!!).